Social Media Content & Management
Introduction
From concept to final post, I lead the entire content process — filming and shooting original video and photo assets, editing, and developing the strategy behind each piece. Every post is built with intention: aligned to a content calendar, grounded in what resonates with the audience, and designed to stop the scroll. Alongside traditional production, I also offer AI-generated content for brands looking to scale their social presence with a different creative approach. This is content with a plan, a purpose, and a distinct point of view.
Results & Impact
Since taking over Bellán Atelier's Instagram content strategy, growth in reach and engagement has translated directly into business outcomes — impressions grew from 11.1K to 76K and reach hit 31.3K, a 252% increase. That visibility has led to a measurable uptick in customer inquiries and order volume driven through the platform, validating the account's role as an active sales channel rather than a purely brand-awareness asset.
Before
May 13 – Jun 11
11.1K
Views
70
Followers
One month in
Jun 12 – Jul 11
27.9K+151%
Views
80+14%
Followers
Current
Jul 13 – Aug 9
76.0K+585%
Views
404+477%
Followers
May 13 – Jun 11
11.1K
Views
70
Followers
Jun 12 – Jul 11
27.9K +151%
Views
80 +14%
Followers
Jul 13 – Aug 9
76.0K +585%
Views
404 +477%
Followers
Bulletproof coffee.
Bulletproof Coffee is a personal Instagram content turning a morning wellness ritual into a strategic three-part content moment: a mystery poll to build anticipation, a scripted Reel with a strong hook, and educational captions to close the loop. Every piece was designed to spark curiosity first and deliver payoff second —proving that even a simple coffee recipe can be built like a real content strategy.
The punch
The punch is an AI creative experiment turning a single filmed frame into a full impact sequence — a boxing glove striking on cue, generated entirely through AI. Structured as a vertical, tutorial-style video, the project doubles as both content and a transparent breakdown of the process, using a strong visual hook to capture attention within the first seconds and hold it through the reveal.
Bellán Atelier
This piece brings Bellán Atelier's Caribbean identity to life through AI-generated beach visuals — models and scenery crafted entirely with AI to capture the brand's luxury, handmade crochet aesthetic without a traditional photoshoot. The goal was to make the AI-generated content feel indistinguishable from real product photography, staying true to Bellán's coastal, artisanal world.
Bulletproof coffee
Fondation Beyeler
For the Fondation Beyeler's Yayoi Kusama exhibition, this promotional video was built entirely from a single artwork image provided by the museum — developed during my internship at Dyrdee Media in 2025. The concept, motion design, and animation brought that one static image to life, translating Kusama's world into motion for a social media ad.
BEAT81 Challenge
For BEAT81's spring challenge 2024, this campaign invited followers on Instagram to join a fitness challenge run in partnership with True Motion, with registration through the official BEAT81 app. The concept centered on driving participation and community energy around the challenge launch.
Fondation Beyeler
This promotional piece for the Fondation Beyeler's Basquiat group exhibition took a single museum-provided artwork and turned it into motion — concept, animation, and pacing all built around one image, created during an internship at Dyrdee Media in 2025. The result gave Basquiat's bold, energetic style a moving presence for social media.