XO Matcha.

Introduction

XO Matcha is a playful lifestyle brand celebrating matcha moments as acts of self-love. Blending kisses and hugs (XO) with matcha ritual, the brand embodies “green from the heart”—cute, intentional, and made with care. Designed for the matcha girl aesthetic while remaining accessible to everyone, XO transforms tea into a daily gesture of affection.

Fictional project created as a portfolio case study.

Year

2026

Industry

Food & Beverage

Services

/ Brand & Identity / Social Media Content Creation / AI Creative

A branding and product display image for 'xo matches' featuring their logo, packaging, merchandise, and beverages with matcha drinks in cups.

Challenges

Without access to real models or a product photoshoot, the challenge was to create a fully realistic and cohesive lifestyle brand presence from scratch. All models were AI-generated while maintaining character consistency across the entire content set, and tools like Adobe Photoshop and Adobe Illustrator were used to design and produce the social media ad creatives.

Collage of photos showcasing matcha drinks and related content, including a smartphone displaying an Instagram profile, a person holding a matcha drink, text about basic human needs for oxygen and water, women enjoying matcha drinks, and close-up images of matcha powder and latte art.