Bulletproof coffee.
Introduction
Did you know adding butter to your coffee can actually help you lose weight? Bulletproof Coffee is a personal Instagram content series exploring this morning wellness routine. The project combined a mystery poll, a scripted Reel reveal, and educational captions to spark curiosity while keeping the content clear and audience-conscious.
Fictional project created as a portfolio case study.
2026
Year
Industry
Wellness & Lifestyle Content
Services
/ Social Media Content Creation / AI Creative
Challenges
Turning a personal daily habit into engaging content meant building genuine anticipation before the reveal — using a poll to spark curiosity days in advance, then delivering a hook strong enough to convert that interest into real engagement.
Strategy in action
Build anticipation with interactive polls.
Deliver a strong hook that captures attention
Drive engagement through curiosity
Convert viewers into real followers
Results
2,175
Views
1,085
Accounts reached
13.6s
Avg. watch time
7
New followers
Strategy in action
Build anticipation with interactive polls.
Deliver a strong hook that captures attention
Drive engagement through curiosity
Convert viewers into real followers