Having only managed the account for one month, the first step was cleaning up and reorganizing the Instagram feed — archiving any photos that didn't align with Bellán's visual style, and redesigning the Highlights icons for better harmony and consistency across the whole feed. From there, the challenge was building real engagement and momentum on an account that had seen little activity in a long time — through a weekly strategic plan informed by audience insights, tracking when followers are most active to guide posting times and content decisions.