Brand & Identity

Introduction

Brand & Identity is where a concept becomes a visual language — logos, color palettes, typography, and the small details that make a brand feel like itself. This section brings together identity work built from the ground up, shaping how each brand looks, feels, and speaks across every touchpoint.

A branding and product design board for XO Matcha, a matcha tea brand. It includes the logo, badges, packaging, merchandise, and promotional images emphasizing green and pink color schemes.