LIFTED STUDIOS.
Introduction
LIFTED Studios is a group strength training studio in Berlin, and I run its social media end to end: concept, filming on-site during classes, editing, and posting. The brief is simple: no chasing trends, just serious content built around the wellbeing of the community. So I created formats made to last, like the recurring series “LIFT it Right” and an interview series following the women of LIFT FOR LIFE.
Year
2026
Industry
Fitness
Services
/ Content Strategy / Social Media Content Creation / On-Site Content Production
Challenges
The biggest challenge was creating content that feels serious and caring without losing energy. With no trends to lean on, every format had to earn attention through substance: real form corrections, real women with real stories. Filming during live classes added another layer, since I had to capture the atmosphere without disrupting the session or the members’ comfort, always with their consent. And because the studio wanted consistency over bursts of content, I planned everything ahead to build a content buffer, so the feed keeps going no matter how busy the studio gets.